"...it's no longer acceptable to do the bare minimum."
Lina Andersson, CEO Once Upon
Sustainability, a natural part of everything we do
At Once Upon, our vision is of a holistic future, anchored in our commitments to our dedicated teams, cherished customers, and the planet we share. Our mission is simple yet profound: to create value that goes beyond just profits.
B Corp
As a certified B Corp company, we're dedicated to using our growth for greater purposes than monetary gain. We prioritize the well being of our employees, communities and the environment.
B Corp: Business as a force for good
Becoming B Corp certified reflects our commitments to meeting the highly verified standards of social and environmental performance, as well as transparency and accountability. It forces us to consider every stakeholder in our ecosystem: employees, suppliers, our customers, and the communities we serve.
Read more in this blogpost.
Business
Once Upon balances profit with purpose. We always strive for transparency and positive change beyond our own value chain.
Code of conduct
Ethical decision making is foundational to us. Within and outside of our direct operations, we have a code of conduct that must be approved and followed. It includes: commitments to human rights, environmental labor laws, and health standards.
Customer engagement
We use surveys as an important tool to guide our creations and resources. We always strive to take the results into account and put our customers first.
Active employees
Our employees are our biggest resource and have an active say in our strategic direction. Our actions reflect our core values: we care, we dare, we grow.
Printing partner collaboration
We collaborate with our printing partners all over the world: from Australia, to the United States, and everywhere in between. We believe that collaboration drives positive change.
People
Celebrating the essence of Once Upon – our teams and the communities we are a part of.
People in our value chain
Ethics guide every decision we make at Once Upon. To ensure good working conditions and the full respect of human rights at every step in our value chain, a Code of Conduct must be followed that complies with local legislation and business ethics.
Workers' rights and well being
We are dedicated to the physical and mental health of our teams. We offer free therapy, encourage physical activities during work hours, and uphold flexible working environments that can be catered to individual needs.
Inclusivity and growth
Our eNPS* scores are high, which is a testament to our employees' trust and satisfaction of our work environment. But it also serves as a reminder of the ongoing journey to improve. We remain committed to nurturing a workspace where every voice matters and where every individual feels valued.
* eNPS: The employee net promoter score is a solid indicator of talent retention potential. eNPS measures the willingness of employees to recommend a company as a place to work.
Planet
Everything we do has an impact on our planet. It is our responsibility to maximize positive impacts while doing everything we can to minimize the negative.
Climate targets
Within our roadmap to a more sustainable photo book industry, we have adopted ambitious scientific climate goals:
We measure in ton Co2e related to revenue (ton Co2/MSEK):
- 2026: 35% reduction (Scope 1,2 and 3)
- 2030: 50% reduction (Scope 1,2 and 3)
- 2040: Reach net-zero greenhouse gas emissions across the value chain
How do we plan to reach our targets?
We collaborate with our print partners to optimize our value chain. This includes everything from their choice of energy to the materials used in our books. Read more.
Our climate reports for 2024, 2023 and 2022.
Sustainable forestry
At Once Upon, we rely on forests for the paper in our photo books and prints. Therefore, we must prioritize sustainability and quality when selecting it. We do this to help the forests continue to thrive while ensuring our photo books last a lifetime. Read more.
Locally produced
It is always our goal to produce books and prints as close to our customers as possible. That's why we have printers around the globe, so that we can ship our products in the most sustainable way. We minimize airfreight as much as possible, and aim to use fossil free alternatives where suitable.
Renewable Energy
Collaborative efforts with our print partners have yielded significant carbon reductions. It is our collective goal to reach 100% renewable energy by 2026.
Climate Investments
We complement our efforts to reduce emissions by offsetting our total emissions through certified projects that can minimize effects on a greater scale than we can alone. Read more.
Photo books crafted with care and made to last
We take great pride in our products, and work to ensure that our care is felt at every step of the production process. We meticulously consider the details, from selecting the finest paper from sustainable forestry, to the sorting and crafting of the books done by hand by our dedicated printing partners, like Markbladet in Skene, Sweden.
It is always our goal that our customers receive a high quality photo book filled with cherished memories that will last for generations.
