We want to become 100% sustainable

100% sustainable. Pretty ambitious, right! We know. But, honestly, nothing else would feel right. Or enough. Because we want run Once Upon in a way that is sustainable in the long run, both for the planet and the people that live here, that's why there's no other way forward than aiming for 100% sustainability. What we do today affects our tomorrow and the rest of our futures. We need to take responsibility for our children and ensure that they can live on a healthy planet for generations to come. In other words: If we have started a company, we need to take full responsibility for it.

What we are doing to reach our goal

We have developed a clear plan on how to move forward with our sustainability work. And we may just getting started, but instead of looking back feeling that we should have started sooner (isn't that always the way?) we're looking forward and are super dedicated to get to where we want to be, fast!

What the plan looks like:

Know and knowhow

We are now, in this very moment, challenging our suppliers regarding the environment, ethics and work environment and insisting that they meet our requirements pronto. We are mapping our emissions and as soon as we have calculated our carbon footprint, we will tell you exactly what it looks like and how we plan to reduce it.

Managing our resources in the best way

When we have full knowledge and control over our supply chain and emissions, we can take steps in the right direction to manage our resources in the smartest way possible. Our business requires resources; forest, paper raw material, energy and fuel, just to name a few. We are currently investigating ways in which we can reduce these resources impact on the environment. For instance, we want to understand how we can contribute to a more sustainable forestry and what changes we can make to reduce our carbon footprint as quickly as possible. An other important resource for us is of course our employees - to safeguard a sustainable culture for everyone who works at Once Upon is also one of our top priority sustainability issues.

Head and heart

Creating a sustainable culture for everyone who works at Once Upon is a priority for us. It is also important for us to contribute to the well-being of our customers by carefully thinking through what signals we send and what we encourage. We believe that change begins with oneself. That being allowed to be one's whole self – the good, the not so good and everything in between - is a prerequisite for finding the power for change that is required to create a sustainable future, not only for the planet but for all of us who live here too.. 1. The good workplace What is a good workplace? We believe it’s a safe and secure environment, where all employees have space to be their best selves. We insist that our suppliers also work according to the same guidelines and have the same goals when it comes to creating a good workplace. We do this through our Code of Conduct but also by sharing our Culture Book and by showing how we think and work. 2. The well-being of our customers We believe that we have a responsibility for our customers' mental health, which is affected by the communication and the signals we send out. By carefully thinking through the content we create, which contact surfaces we use, and which partners we choose, we can contribute to a more filter-free, inclusive, and relatable everyday life. In this way, we aim to help our customers celebrate all parts of life.

Inspire and involve

We want our product development to align with our vision of sustainability, but in the long run we don't want to settle for "good enough" when it comes to these issues. That's why we want to contribute, help and inspire more companies to do their bit, both within and outside our own business sector. The mere thought of it all makes our hearts skip a beat. We have a lot of work ahead of us, but we know where we want to be and are beginning to figure out how we're going to get there. 1. Inspiration & transparency First and foremost, we want to show that sustainable growth is possible and through our working methods and innovation inspire other companies. We also want to help our customers to make more sustainable choices, with us and in life in general. Both in the small things as well as the big picture. An example for how we do this is through a small sticker on our packaging that reminds everyone to recycle the packaging. In 2022, we are working hard to become B-corp certified, which we also hope can inspire others! 2. Partnership Creating change takes time and resources. It goes faster, and the effect will be greater if we find partners to work with. In 2022, we have, among other things, created a specific network for printing companies to share best practices and create and implement joint, global improvement projects.

What we’re doing reduce our climate footprint within the company, which we have full control over:

Green energy in the office

Recycling all our waste from the office

In 2022, we moved into an environmentally certified office building

We have a circular focus when moving our office and when buying “new” furniture (always second hand when it is possible).

What we are doing to reduce our climate footprint throughout our production chain (where we don’t have full control not but operate through our suppliers):

In the autumn of 2021, we removed the plastic packaging around the books. Which means that we’re saving almost 3 tons of CO2 per year. (The figure is calculated on our predicted use of plastic until 2050. It is summed up to 2.9 tonnes and given that we have now removed all plastic, we have completed removed this climate impact. As we grow, the continued use of plastic would have resulted in even higher emissions, which will now be avoided.) The successful removal of plastic for our books also resulted in our print partners removing them for deliveries for other companies as well. We just love when improvements we’re doing are picked up by other companies as well!

We’re in the process of getting FSC-certified. Some of our printers are FSC-certified today and we'll complete the process in 2023.

We’re working on getting all facilities switch over to using only renewable energy.

Our printers

We have printers all over the world, from Australia to America and a few places in between. This means that your Once Upon books are printed as near to you as possible, reducing our climate footprint a great deal.