Now in color: Your story, your way

1 January 1970

Some stories are bright and bold – full of sunshine, laughter, and the kind of moments that make your cheeks ache from smiling. Others are quiet and gentle – soft afternoons, sleepy mornings, the everyday moments that feel like home. And just like every story feels different, now, it can look different too. Because your Once Upon books can finally wear their own color.

A new chapter for Once Upon books

We’ve always believed that your stories deserve a lifelong home. A home that feels simple, timeless, and personal, the kind of design that doesn’t steal attention, but holds your memories with care.

Now, that home comes in eight new shades.

From calm Harbour Blue to warm Pine, soft Lilac to icy Frost – each color was chosen to help your story feel even more you.

Every color carries its own emotion. Think of your book as a reflection of the people you love, the places you’ve been, or the season you’re in.

Our colorful covers

Rose pink, Plum red, Lavender purple, Earth brown, Pistachio green, Olive green, Ocean blue and Sky blue.

Whichever you choose, your cover becomes part of your story – an expression of what lives inside.

"Think of your book as a reflection of the people you love, the places you’ve been, or the season you’re in."

From minimal to meaningful

Color can transform something simple into something deeply personal.

It can turn a stack of books into a palette of your life – a visual story of all the chapters you’ve lived. Maybe you’ll create a rainbow of family years: one book for each child, each with their own color.

Or let the tone of your travels shift over time, from green summers and blue-toned winters to plum colored holidays full of laughter. We can’t wait to see what your story looks like, in color.