Mum, it's your story too
In a survey with 4000 people who identify as mums, it became clear that a majority of them felt that they weren’t a part of their own story. It’s time to change the narrative!
Make a photo bookFor too long, mums have captured moments from behind the lens, shouldering the responsibility of telling the family story alone.
This summer, we’re making a change, we’re getting all mums in the picture. Join us in celebrating mum’s irreplaceable presence with a challenge for everyone who is a mum, has a mum, or knows a mum.
It’s time to get mums everywhere in the picture and make sure they’re part of their own story!
Mum, do you want to be part of your family’s story? Sign here!
Ever scrolled through your phone, realizing you’re not in any of your photos? It may not seem very important now, but there will come a time when you flip through your photo books and regret not being part of the photos!
Check out our contract and send it to anyone who needs a little push, a push to get in the picture themselves or a push to take the shot of a mum they love!
We can’t help but wonder what happens to our memories in the long run, when mums aren’t in photos.
I don't want to be the mum who, later in life, is trying to find herself in the photos. I want to remember being in the moments, and having it documented!
- A Once Upon mum
Your new Mumifesto!
Not quite ready to sign a full blown contract? Maybe a summer Mumifesto is more for you. Repeat this over and over until you believe it: This summer I am not the only one responsible for documenting and creating my family’s story. I always say yes to having my photo taken and often pass the camera to someone else.
Five things to live by this summer:
1
Get in the picture
2
Let people take my photo
3
Ask people to take my picture
4
Do not delete any photos
5
Focus on the feeling in the photo, not what I look like
Why you should think twice about deleting photos this summer
Often when looking at recent photos of ourselves, we can be pretty critical of what we see. Yet, with time, a shift happens and the way we look in the picture becomes much less important – because of the memory the photo holds. So, next time you're tempted to delete a photo because of how you look, don’t. Instead, cherish the memory and add it to your photo book. It will be worth it, we promise!
It’s time to co-create
Hopefully, mums everywhere will finally be stars of the show this summer. All your loved ones have taken all these awesome photos of you. And now you’re wondering, how do I get them into my photo book? The answer is easy: co-create. Invite as many people you want to your book and ask them to simply upload the photos into it.
Take her picture!
More than every other mum feels like there’s not enough photos of them with their children. So if you are a mum, know a mum, have a mum: take her picture. Don’t hesitate, don’t think twice, just do it. As a reminder, we’ve created a “take her picture”-cap. Want a cap of your own? Head on over to our Instagram and join our summer competition to win one for you and a friend.
I seriously think it has to do with mothers still taking on more responsibility for everything family-related. I think a lot of men still need to step up.
- A Once Uponer
The Power of Embracing Life's Imperfect Moments
In a world obsessed with perfection, where every image is meticulously staged, edited, and filtered, the true essence of a memory can sometimes be lost. Because often, the imperfect photos, make the happiest memories to reflect on, and play a big role in holding our loved ones close and keeping their memories alive.
Our awesome friends who support our initiative to get more mums in photos!
