Dishes pile up, memories don’t have to!
Once Upon is a photo book company that makes it easy to turn life’s little moments into lasting memories. Add your photos bit by bit while life is happening, or create your photo book all at once. You make the memories, we’ll help you keep them close.
Where it started
When Once Upon founder, Lina Andersson, realized her third child, Sally, didn’t have a single photo album – despite the fact that her phone was bursting with memories – she knew something was missing. The photo book tools out there felt too complicated, so she set out to create something better. By autumn 2016, the Once Upon app was born: a new, more joyful way to turn everyday memories into something lasting - simply and right from your phone. It wasn’t just about making photo books easier; it was also about making them feel more meaningful and accessible to everyone. And that belief still guides us at Once Upon, every day.
From Skellefteå – and locally worldwide
We started in Skellefteå, a small town in Northern Sweden, but the Once Upon story has grown far beyond that. Today, you’ll find our offices in the Swedish cities Skellefteå, Piteå, Umeå, Örnsköldsvik, and Stockholm – and our products all over the world! To stay close to our users, we localize our app and our messaging into several languages. And to deliver faster and reduce our environmental impact, we print locally in Sweden, Germany, the Netherlands, Australia, the US, and the UK.
Where we want to go
We want to lead a change in perspective, to help everyone realize that the simplest moments can hold unexpected meaning.
Our brand story
Meaningful memories bring us closer to each other. And the best part? They're created all around us, every single day. That spontaneous Tuesday night dance party in the kitchen. A catch-up with a friend. Your toddler’s look of betrayal after their very first taste of a lemon.
To some, these kinds of moments might seem insignificant. But to us, they are everything. By focusing on them, we can elevate our self-worth and deepen our relationships, thereby creating positive ripples in the world. Bold words from a company that helps you save memories in a photo book? We don't think so.
Once Upon was created to revolutionize how you capture and enjoy your memories. We're always by your side, empowering you to focus on what truly matters.
It’s our belief that even the simplest moments can hold the most unexpected meaning. We’re here to help you keep those moments close, forever.
Want to be a part of our story?
